In today’s fast-moving digital world, infographic videos have become one of the most effective ways to simplify complex information, improve audience engagement, and boost conversions. Whether you are a startup, SaaS company, educator, or enterprise brand, understanding infographic video terminology can help you communicate better with animation studios and create high-performing content.
This ultimate glossary covers the most important infographic video terms with examples while helping businesses understand how professional explainer video animation services can elevate brand storytelling.
What Is an Infographic Video?
An infographic video is a type of animated explainer video that combines motion graphics, icons, typography, charts, and visual storytelling to present information in a highly engaging format. These videos are widely used for marketing, education, SaaS demos, corporate presentations, and social media campaigns.Example:
A fintech company uses animated charts and icons to explain how digital payments work in a 60-second video.
1. Motion Graphics
Motion graphics refer to animated graphic elements such as shapes, icons, and text used to communicate information visually.
Example:
Animated bar graphs showing company growth statistics.SEO Keyword Used: motion graphics services
2. Explainer Video
An explainer video is a short animated video designed to explain a product, service, or concept clearly and quickly.
Example:
A SaaS company creating a 90-second animated explainer video to demonstrate software features.
Professional explainer video animation services often combine storytelling, motion graphics, voiceover, and branding to maximize viewer retention.
SEO Keyword Used: explainer video animation services
3. Kinetic Typography
Kinetic typography is animated text that moves dynamically on screen to emphasize important messages.
Example:
Words like “Fast,” “Secure,” and “Affordable” appearing with energetic animation transitions.
This technique is commonly used in infographic videos to maintain audience attention.
4. Storyboard
A storyboard is the visual blueprint of an animation project. It outlines scenes, transitions, text placement, and animation flow before production begins.
Example:
Sketches showing where icons, graphs, and characters will appear in each scene.
A strong storyboard helps animation studios reduce revisions and improve production efficiency.
5. Voiceover
Voiceover is the recorded narration used in an infographic or explainer video.
Example:
A professional voice artist explaining healthcare statistics while visuals animate on screen.
A high-quality voiceover adds credibility and emotional connection to animated videos.
6. CTA (Call-To-Action)
A CTA encourages viewers to take a specific action after watching the video.
Example:
“Book Your Free Demo Today” appearing at the end of a SaaS explainer video.
Strong CTAs improve conversion rates and lead generation.
SEO Keyword Used: video marketing services
7. Data Visualization
Data visualization transforms statistics and numbers into easy-to-understand visuals like graphs, charts, and animated infographics.
Example:
Animated pie charts displaying customer satisfaction percentages.
This is one of the biggest advantages of infographic animation compared to plain text content.
8. Character Animation
Character animation involves animated human or mascot-style characters used to create emotional storytelling.
Example:
An animated employee explaining workplace safety procedures.
Many businesses combine infographic elements with 2D character animation to create more relatable explainer videos.
9. Transition Effects
Transitions are the visual effects used to move from one scene to another smoothly.
Example:
Zoom transitions, slide effects, or morphing icons between scenes.
Good transitions improve storytelling flow and make videos feel more professional.
10. Animation Style
Animation style defines the overall visual appearance of the video.
Popular styles include:
- Flat Design Animation
- 2D Animation
- Isometric Animation
- Whiteboard Animation
- Minimal Motion Graphics
Choosing the right animation style depends on brand identity and target audience.
Why Businesses Invest in Infographic Video Animation Services
Modern audiences prefer visual content over long paragraphs of text. That’s why businesses increasingly rely on infographic video production and explainer video animation services to:
- Increase website engagement
- Improve social media performance
- Simplify technical concepts
- Boost conversion rates
- Enhance brand awareness
Companies specializing in motion graphics and explainer videos help brands create visually compelling content that performs well across websites, LinkedIn, YouTube, Instagram, and paid advertising campaigns.
Final Thoughts
Understanding infographic video terminology helps businesses make smarter creative decisions and communicate effectively with animation professionals. From motion graphics and kinetic typography to data visualization and storytelling, each element plays a crucial role in creating impactful animated content.
As digital marketing continues evolving, infographic videos and explainer video animation services will remain essential tools for brands looking to educate, engage, and convert audiences in a visually driven online world.
